How Great Leaders Inspire Action

A brand I found inspiring many years ago, and still to today have to be Sony PlayStation. Sony PlayStation is a company that makes video games, as well as home consoles that allow you to view movies, television, and live streaming events.

I have been faithful to this brand through the good times as well as bad. It started in my childhood and continued to amaze me. Describing the “Why, How, and What” is something I really never thought about previous to purchasing the brand (Sinek, 2009). After watching the TED talks “How Great Leaders Inspire Action” I can easily apply this concept.

I will start from “What”. What PlayStation sells are mainly video games and access to movie/show platforms. Over the years, there have been many gaming companies in competition, and Sony PlayStation has held their position. Innovative graphics as well as working with computer designers proved extremely successful in selling units and remaining popular.

“How”, is by not outsourcing, but by having labs where items are assembled and tested. When a system is designed, it is held to the highest level of secrecy. The release of a new system is a worldwide event. Sony caters to millions of fans distribution demands.

Lastly, “Why”.  What lead me to fall in love with the brand as well as others is their philosophy “Live in your world, play in ours.” When I was younger, my life consisted of school and part time work. Most of the time, I wanted something to take me away. I used to watch cartoons, and read comics, but when I played video games, I was in control of the person in the fantasy. As years went by the graphics became cleaner, and the adventures became more exciting. I felt like the creators spoke directly to me, and what I needed. I truly believe this PlayStation has been so successful, because they speak the language of there customers.

I am in the 13.5% known as the “Early Adaptors” (Sinek, 2009). The first example is when I bought my Sony PlayStation 4. Many people were afraid for various reasons on why the PlayStation 4 would be a bad buy. Me being a long time fan knew what to expect, because I kept up with the most recent news about the product. I knew it was experimental buying it on its release date, but I wanted to take the chance.

Another example is my first new car I bought when I was in the military. I was always a fan of the Ford Mustang brand. In 2009, I had an opportunity to buy a 2010 mustang, and I did. Many of my friends and associates said, “You don’t know anyone with one, so how do you know you will like it?” I simply told them, “I’m taking a chance because I can. Its an opportunity that I’m able to take, so I’m taking it.” Regardless on what people thought, I liked the style, the mileage and the fact it was a mustang. I was very happy with my choice.